GoHighLevel CRM gives digital marketing agencies the operating system they’ve always needed: client onboarding, lead tracking, pipeline management, reporting, client portals, white-label SaaS mode, AI follow-up tools, automated workflows, and retention systems— all inside one centralized agency CRM platform powered by GoHighLevel.
Designed specifically for marketing agencies, SMMA owners, freelancers, creatives, and B2B service providers.
No credit card required • Built for agencies • Web, iOS, Android
Today’s Agency Dashboard
48 New Leads • 31 Client Conversations • 14 Campaign Reports Sent • 7 Deals Closed
+61%
Faster Client Onboarding
3.7×
Higher Lead Response Rate
-42%
Client Churn Reduction
$394k
Avg Annual Upside*
*Based on agency onboarding efficiency + improved client retention + added SaaS recurring revenue.
Most agencies still run their business using a messy combination of Google Sheets, Slack messages, email threads, Zapier connections, random forms, and scattered communication channels. None of those tools talk to each other, and every missed notification or forgotten follow-up creates client frustration, lost deals, and unnecessary churn.
A purpose-built GoHighLevel CRM solves this by centralizing all sales, onboarding, client communication, reporting, workflow automation, and retention systems inside one platform. Instead of juggling 8–14 tools, agency owners get a single operating system that runs the business with automation, clarity, and scalability.
A dedicated GoHighLevel CRM fixes all of this by creating standardized pipelines, automated onboarding workflows, centralized communication threads, and client-facing reporting portals—turning your agency into a smooth, predictable, scalable profit machine.
Explore Agency Features →Running an agency requires far more than a typical CRM. Agencies need lead management, sales pipelines, onboarding automation, client reporting, team communication, white-label SaaS features, and retention tools — all inside one platform. That’s why traditional CRMs like HubSpot, Pipedrive, and Salesforce fall short for agency workflows.
GoHighLevel CRM is engineered specifically for digital marketing agencies, SMMAs, creative studios, media buyers, SEO agencies, web design teams, and any service-based business that juggles clients, projects, communication, and results.
All conversations — SMS, email, calls, IG DMs, website chat, Facebook leads — flow into one single timeline. Every team member stays on the same page, and no message is ever missed.
Easily track prospects from inquiry → booked call → proposal → closed deal. Visual pipelines help your team focus on high-value opportunities without letting warm leads go cold.
Stop onboarding clients manually. Your CRM can collect brand assets, gather credentials, trigger kickoff sequences, schedule welcome calls, and deliver onboarding tasks — all automatically.
Deliver beautiful, automated client reports that show exactly how results are trending — without manually building PDFs or screenshots every week.
Replace repetitive tasks with plug-and-play workflows. Automate follow-ups, lead nurturing, onboarding, reporting, and retention — freeing your team to focus on creative work and strategy.
Give your clients a professional dashboard where they can see results, reports, tasks, messages, and campaign updates — all under your agency’s brand.
Utilize AI to handle conversations, update pipelines, generate reports, analyze campaigns, and keep clients informed — without lifting a finger.
Turn your agency into a software company. Offer your clients their own branded CRM and charge monthly recurring revenue without building the software yourself.
Allow clients, leads, and new prospects to schedule calls directly with your team — with reminders, confirmations, reschedule links, and no-show automation.
Charge clients directly from the CRM. Send payment links, collect retainers, set up subscriptions, and track invoices automatically.
GoHighLevel CRM integrates with all major marketing, analytics, and communication platforms. Perfect for agencies that manage paid ads, SEO, email, funnels, and content.
Agencies don’t just need a CRM — they need predictable client acquisition, onboarding, fulfillment, and retention systems. A true GoHighLevel CRM must handle your entire lifecycle: from the moment a prospect opts in… all the way to delivering results and preventing churn.
GoHighLevel CRM gives you four fully built pipeline systems specifically engineered for marketing agencies:
Below is a full breakdown of each pipeline — including stages, automations, and how each part works inside a modern GoHighLevel CRM.
The biggest problem agencies face? Leads come in from everywhere — Facebook Ads, TikTok Ads, Google Ads, funnels, emails, referrals, Instagram DM, YouTube, website chat, cold email, and more. The issue is that most agencies lose leads because there's no unified system to follow up quickly. In 2025 and beyond, lead speed is everything.
Once a lead books a call, your CRM’s sales pipeline takes over. This is where your team can see exactly where prospects are stuck, which deals are closing soon, and what follow-ups are needed.
A GoHighLevel CRM needs more than just stages — it needs automation that moves people forward without manual effort.
Client onboarding is where most agencies lose trust. Clients sign up and then… nothing happens. They wait for instructions, your team asks for assets at random, and the whole experience feels sloppy.
A GoHighLevel CRM should automate 90% of client onboarding — ensuring every new client feels taken care of from the first minute.
Fulfillment is the heart of your agency. If you can’t deliver consistently, clients lose trust quickly. A GoHighLevel CRM ensures nothing slips through the cracks by giving your team the structure and automation they need to deliver results every month.
Most agencies lose clients because communication falls apart. Clients want visibility — not in your Slack, not in your email, not across random Google Sheets… but in one organized dashboard where they can see exactly what’s happening with their campaigns.
That’s why a modern GoHighLevel CRM must come with a client portal that is clean, organized, branded, and easy for clients to navigate.
Clients can see what’s done, what’s in progress, and what’s coming next — without waiting for updates.
Every conversation with the client lives in one clean thread — SMS, email, chat, voice notes, files.
Clients can see their results at any time: leads, appointments, calls, ads metrics, funnel data, ROI.
Clients can manage billing, subscriptions, appointments, forms, and approvals directly inside their portal.
The result? Your clients stop asking “What’s happening with my campaigns?” — because it’s all right in front of them. Agencies using a client portal report a drop in client complaints of up to 74%.
Explore White-Label SaaS Mode →The fastest way agencies are scaling in 2025 is by adding software revenue. Instead of charging clients only for services, you give them access to their own branded CRM — and charge an additional $97–$497/month per account.
With GoHighLevel CRM, you get a completely branded SaaS platform where clients can log in under your name, your domain, your logo, and your branding — while HighLevel powers everything under the hood.
Customize everything: logos, colors, login pages, subdomain, emails, dashboards.
When a client subscribes, their account is created instantly and automatically.
Add predictable monthly income that doesn’t depend on labor hours or ad performance.
Scale from 5 clients… to 50… to 500 — without changing your backend setup.
Create low-ticket, mid-ticket, or high-ticket software membership plans.
Billing, invoices, renewals, failed-payment recovery — fully automated.
Agencies using white-label SaaS mode add an average of $9,000–$50,000/month in pure recurring revenue — on top of their service fees. This is how agencies stop depending on client churn and start earning like software companies.
Discover AI Tools for Agencies →AI is no longer optional — it’s the new competitive advantage for fast-moving agencies. GoHighLevel CRM integrates AI directly into your pipelines, follow-ups, reporting, and client communication to save time and increase client satisfaction.
A 24/7 AI assistant that answers calls, qualifies leads, books appointments, and handles FAQs — even when your team is offline.
Generates replies, handles complex client questions, and helps your team respond faster.
Instead of sending raw numbers, your AI creates human-friendly explanations for clients.
AI analyzes campaign performance and updates pipelines, tasks, and reminders automatically.
Agencies using AI tools inside their CRM save an average of 15–25 hours per week per team member. That’s more time for strategy, more time for clients, and more time for scaling your business.
Start Free Trial — See AI in ActionAgencies don’t need more tools — they need a system. This case study shows how one mid-sized agency transformed its operations by switching to a dedicated GoHighLevel CRM.
Agency: Elevate Media Group (Digital Ads + SEO)
Team Size: 12
Clients: 86 recurring clients
Primary Problems Before Using GoHighLevel CRM:
Solution: Implemented GoHighLevel CRM across the entire business — sales, onboarding, delivery, reporting, and retention.
90-Day Results:
“Switching to GoHighLevel CRM has been the best operational decision in our 6 years of running an agency. Clients stopped asking for updates. Reporting became easy. And SaaS revenue changed everything.”
The difference between a chaotic agency and a scalable agency is structure — predictable pipelines, consistent communication, professional client portals, and automated onboarding.
Agencies need something different than traditional sales teams. Most CRMs weren’t designed for agencies at all — they were built for enterprise sales teams, B2B prospecting, or project management. Here’s how GoHighLevel CRM (powered by HighLevel) compares to the most common tools agency owners try:
| Feature | GoHighLevel CRM (HighLevel) |
HubSpot | ClickUp | Monday | Pipedrive |
|---|---|---|---|---|---|
| Agency-Specific Pipelines | ✓ Full lifecycle | ✗ Limited | ✗ Not CRM-first | ✗ Not CRM-first | ✓ Sales only |
| Client Onboarding Automation | ✓ Complete | Add-ons needed | ✗ Manual | ✗ Manual | ✗ No |
| Client Portal | ✓ Branded | ✗ Requires CMS | ✓ Limited dashboards | ✓ Limited dashboards | ✗ No |
| Automations | ✓ Advanced | ✓ Good (paid) | ✗ Weak | ✗ Weak | ✗ Very limited |
| White-Label SaaS Mode | ✓ Unique | ✗ No | ✗ No | ✗ No | ✗ No |
| Reporting & Dashboards | ✓ Marketing-focused | ✓ Enterprise-level | ✓ Good for projects | ✓ Good for tasks | ✓ Sales-only |
| Pricing for Agencies | $$ | $$$$ | $$ | $$$ | $$ |
| Client Communication | ✓ Unified inbox | ✗ Limited | ✗ No SMS | ✗ No SMS | ✗ No SMS |
| Funnels & Landing Pages | ✓ Built-in | ✗ Separate tools required | ✗ No | ✗ No | ✗ No |
As you can see, most CRMs weren’t designed for agencies. They either focus on sales, task management, or enterprise-level features. GoHighLevel CRM is the only system engineered specifically for agencies of every size.
Start Free Trial — Compare It YourselfIf you run a marketing agency, creative agency, real estate agency, ad agency, or any service business working with multiple clients — your CRM is the engine that determines whether you stay small, chaotic, and stressed… or scale into a predictable, profitable, system-driven business.
This guide walks you through everything you need to know about choosing the best GoHighLevel CRM — with real-world examples, workflows, templates, red flags, and industry insights from 10,000+ high-performing agencies worldwide.
A GoHighLevel CRM is a software platform that manages your entire client lifecycle — from lead capture to onboarding, fulfillment, reporting, communication, and retention.
Unlike traditional CRMs that focus only on sales, an agency CRM helps you manage:
Agencies are unique because you’re not just managing *your* pipeline — you’re managing every client’s funnel, results, communication, and expectations. You need a CRM that was built specifically for that.
Most agencies start with a mix of tools… spreadsheets, Slack messages, PDFs, Google Docs, screenshots, manual updates, and random reminders. This works fine for 5 clients. But it breaks completely around 10–15 clients.
Here are the 7 biggest reasons agencies upgrade to a real CRM:
Every agency is different, but high-performing agencies have one thing in common: they run on systems, not memory. These are the core features your agency CRM MUST have:
Manage inbound leads for your agency AND for clients.
Kickoff workflows, forms, asset requests, contracts — automated.
SMS, email, calls, IG/FB messages — all organized by client.
Your team should never create reports manually again.
A professional hub where clients can see updates, reports, and assets.
For follow-ups, onboarding, reporting, and retention.
Team tasks linked to each part of the client lifecycle.
Logo uploads, offers, pixel access, brand questionnaires — all automated.
Your brand, your platform, your SaaS.
Checking in with clients before they start doubting results.
Book more calls for your clients without manual dialing.
Agencies must be able to launch funnels quickly.
Know exactly which campaigns produce revenue.
Google, Meta, TikTok, Stripe, QuickBooks, Zapier, Make, and more.
Automate your monthly retainers + SaaS subscriptions.
Instead of picking a CRM based on features, pick one based on the type of agency you're trying to build.
Choose a CRM with onboarding, client portals, and automation builders.
Choose a CRM with funnels, attribution, and lead management.
You need a CRM with white-label SaaS mode (only HighLevel has this).
You want GoHighLevel CRM — built on HighLevel, built for agencies.
Your agency type determines which workflows matter most.
Here is a 1-minute checklist to evaluate any GoHighLevel CRM:
If the CRM fails more than 3 items on this checklist, don’t use it.
Try GoHighLevel CRM Free — 14 DaysBelow are the most common questions agency owners ask when choosing a CRM. These FAQs cover onboarding, automations, white-label SaaS, reporting, client portals, pricing, data hosting, integrations, and everyday workflows.
A GoHighLevel CRM is a system that manages leads, clients, onboarding, tasks, reporting, automations, and communication — all in one unified workspace.
General CRMs focus only on sales. Agency CRMs manage the entire client lifecycle — onboarding, delivery, reporting, and retention.
Yes — asset collection, kickoff forms, contracts, welcome emails, team assignments, and task creation can be automated end-to-end.
Yes for most agencies. It centralizes tasks, pipelines, client communication, and progress updates inside one dashboard.
Yes — clients can view reports, tasks, communication, documents, and results inside a branded portal.
Yes — logos, domains, dashboards, emails, SMS, reports, and the entire platform can be fully white-labeled.
Yes — HighLevel’s SaaS mode allows agencies to sell their CRM plan as a software product and generate recurring SaaS revenue.
Yes — all major ad platforms, billing platforms, and automation tools are supported.
Yes — you can enable a support inbox, ticket forms, and automated responses.
Yes — weekly or monthly reports can be sent automatically via email, SMS, or inside the client portal.
Absolutely — client portals, automated updates, review requests, and expectation-setting workflows prevent clients from feeling lost.
Yes — you can automate monthly retainers, set up recurring plans, and send payment reminders.
Yes — a full drag-and-drop funnel builder is included.
Yes — online scheduling, round robin, reminders, confirmations, and rescheduling links are built-in.
SMS, email, calls, Instagram DM, Facebook Messenger, WhatsApp, and website chat widgets.
Yes — all messages, emails, calls, and notes appear inside the client timeline.
Yes — AI agents can answer calls, qualify leads, and book appointments automatically.
You can create pipeline templates, snapshots, and onboarding workflows for each niche.
Yes — user roles and permissions allow you to control everything your clients can see.
Absolutely — many solo marketers use GoHighLevel CRM to look more professional and automate client experience.
Yes — inbound and outbound calls, recordings, and texting logs are included.
Yes — you can import contacts, pipelines, templates, calendars, and forms.
Yes — full iOS & Android apps for teams and clients.
Yes — it supports compliance-ready workflows; always follow your local legal guidelines.
Yes, HighLevel offers support, training, live chat, onboarding, and weekly workshops.
Unlimited — GoHighLevel CRM scales with you.
Yes — route leads based on niche, service type, client, or custom rules.
Yes — application funnels, SMS follow-ups, and automated qualification workflows are included.
Yes — drag-and-drop automation builder with triggers, conditions, and actions.
Yes — each client can have their own pipeline, reporting dashboard, and workflow automation.
Yes — send proposals, contracts, and auto follow-up sequences.
Yes — full email marketing and automation is built-in.
Yes — SMS campaigns, workflows, and shortcodes included.
Yes — AI writers and templates are included.
Yes — pipeline visibility can be client-facing or internal only.
Yes — unlimited sub-accounts for franchises or enterprise agencies.
Yes — churn-prevention automations are included.
Yes — clients can message directly in the portal or via SMS/email.
Yes — workflows can trigger upsell offers based on client behavior.
Yes — custom roles and permissions for every user type.
Yes — full white-label domain setup included.
Yes — full funnel builder built-in.
Yes — call scripts, tracking, voicemail drops, and automations included.
Yes — easy to embed on WordPress, Webflow, Shopify, ClickFunnels, etc.
Yes — team tasking tied to pipelines, clients, and campaigns.
Yes — invoice, billing, and subscription features included.
Yes — SMS + email reminders and confirmations.
Yes — attribution, pipeline value, call tracking, and reporting dashboards.
Yes — full onboarding templates included.
Absolutely — from 5 clients to 500+, the platform grows with you.
Stop juggling 12 tools. Stop losing clients because of poor communication. Stop wasting hours per week on reporting, onboarding, and manual tasks. GoHighLevel CRM gives you one predictable, automated, scalable system to grow your agency.
Start Free Trial — Build Your Agency System Today →No credit card required • Full templates included • Unlimited clients